- To enable GP’s to carry out their duty of care to give health information in an informal setting to the masses without having to worry about time.
- To address inequalities in access to health information for individuals and neighborhoods – BME’s inclusion
- To teach the skills of self-prevention, early diagnosis of problems and self management, how to access and interpret health information for individuals and communities, making best use of GP consultation time, other health professionals, health support groups and other resources in the community.
- To develop relationship with patients by spending more virtual time explaining their conditions in depth.
Digital media is changing the environment for communicating health information. Effective health communication can significantly enhance health care and public health as well as reduce inequities in people’s access to health information and services. The project is a start of a digital interactive engagement process that will enable users specifically from the BME communities to spend 60min virtually with their Doctor in the comfort of their own home. This unique engagement process will be informal and in a language that they can understand. (without Jargon)
The aim of the project is to enable users to receive a 360 degrees in-depth understanding on a topic informally and in a language that they can understand, thus creating healthy, vibrant communities, through better access to health information.
“Communication is at the heart of health care and health promotion,”
Esther Thorson, Associate Dean for the Missouri School of Journalism.
“Advances in communication technology offer new and exciting opportunities to empower individuals and groups in relation to their health.”
- A strong clinical and multi-professional focus, which brings real added value
- Meaningful engagement with patients, carers and their communities
- Clear and credible plans which continue to deliver the QIPP (quality, innovation, productivity and prevention) challenge within financial resources, in line with national requirements (including excellent outcomes), and local joint health and wellbeing strategies
- Collaborative arrangements for commissioning with other CCGs, local authorities and the NHS CBA as well as appropriate external commissioning support
- Great leaders who individually and collectively can make a real difference